The Times, a newspaper that is sold world wide every day. The New York Times, The Irish Times and The Times of Malta. The 62 employees that publish the newspaper appeal to an audience of 1.8 million every week. At the newspapers highest point, under the editor, Robert Thomson it sold 692,581 copies a day. At 90p a copy that works out to be £623,322.90, revenue coming in ever day. This year it was also voted as newspaper of the year.
Since it was first published in 1785, under the name of “The Universal Register”, it has appealed to an audience of ABC1’s. It is the paper for CEO’s of companies, both men and women. The paper is also number one ABC1 adults earning £50,000 or more in an age group of 25 to 44. The advertisements in the paper can show easily the type of audience that it attracts. Advertisements such as Gucci, Sony, Audi and M&S. These are all companies that ABC1’s shop with. They are all companies that expensive but affordable for people with a salary of £50,000. This is in contrast to BBC Radio 5 live. As the radio company is owned by the BBC, it is the tax payers that are paying for it. Therefore it can not be elitist; it has to appeal to the masses.
It is primarily a sports radio channel offering many interviews with different sporting celebrities. It has news segments that cover the news of the day. However the main agenda is politics, science matters, the environment and children. They always end with sport but cover the news very well. They focus on many of the same stories as The Times. On the 20th November 2009, BBC Radio 5 live had a phone in on their breakfast show. The question was, “how is the weather affecting you?” This was just after the flooding in Cumbria. Not only is it an environmental story but also a community story. It involves the public. Not only with the phone in but with the question itself. It asks how the public are coping and what the weather is like where they live. In the same week, The Times headline on its front page was, “A month’s rain in 48 hours – and more on the way”. This is a similarity between the paper and the radio station.
When BBC Radio 5 live was first launched from just plain BBC 5 to what it is now The Times described it as, “slipping smoothly and confidently into a routine of informative banter”. This remark describes exactly how BBC 5 aims to be; laid back, with sports interviews and news. This is the opposite of The Times. They are not as laid back. They’re not able to be when their audience are CEO’s and managing directors. The Times has to give news, quickly and with an air of elitism about it. The paper is split into sections. The sections are: News, Opinion, The Daily Universal Register, World, Business and Sport. These are features and news that their audience care about and that want to know about on a daily occurrence. The paper is able to select their audience and select the news they cover whereas BBC Radio 5 live doesn’t have that choice because the tax payers are who keep them running. Just as BBC Radio 5 live can not be pro-active and speak clearly on their political party choice.
It is Rupert Murdoch that owns The Times. Murdoch decides what is written and from what view point. The newspapers political stance is conservative, with David Cameron. This could also mean that many ABC’1s are conservative as they are the target audience. However it could just be the newspapers political stance and the audience still reads it no matter what their political view. This could be because of how well the newspaper covers the news and what features and sections they have in their newspaper; regardless of which political party they follow.
Since it was first published in 1785, under the name of “The Universal Register”, it has appealed to an audience of ABC1’s. It is the paper for CEO’s of companies, both men and women. The paper is also number one ABC1 adults earning £50,000 or more in an age group of 25 to 44. The advertisements in the paper can show easily the type of audience that it attracts. Advertisements such as Gucci, Sony, Audi and M&S. These are all companies that ABC1’s shop with. They are all companies that expensive but affordable for people with a salary of £50,000. This is in contrast to BBC Radio 5 live. As the radio company is owned by the BBC, it is the tax payers that are paying for it. Therefore it can not be elitist; it has to appeal to the masses.
It is primarily a sports radio channel offering many interviews with different sporting celebrities. It has news segments that cover the news of the day. However the main agenda is politics, science matters, the environment and children. They always end with sport but cover the news very well. They focus on many of the same stories as The Times. On the 20th November 2009, BBC Radio 5 live had a phone in on their breakfast show. The question was, “how is the weather affecting you?” This was just after the flooding in Cumbria. Not only is it an environmental story but also a community story. It involves the public. Not only with the phone in but with the question itself. It asks how the public are coping and what the weather is like where they live. In the same week, The Times headline on its front page was, “A month’s rain in 48 hours – and more on the way”. This is a similarity between the paper and the radio station.
When BBC Radio 5 live was first launched from just plain BBC 5 to what it is now The Times described it as, “slipping smoothly and confidently into a routine of informative banter”. This remark describes exactly how BBC 5 aims to be; laid back, with sports interviews and news. This is the opposite of The Times. They are not as laid back. They’re not able to be when their audience are CEO’s and managing directors. The Times has to give news, quickly and with an air of elitism about it. The paper is split into sections. The sections are: News, Opinion, The Daily Universal Register, World, Business and Sport. These are features and news that their audience care about and that want to know about on a daily occurrence. The paper is able to select their audience and select the news they cover whereas BBC Radio 5 live doesn’t have that choice because the tax payers are who keep them running. Just as BBC Radio 5 live can not be pro-active and speak clearly on their political party choice.
It is Rupert Murdoch that owns The Times. Murdoch decides what is written and from what view point. The newspapers political stance is conservative, with David Cameron. This could also mean that many ABC’1s are conservative as they are the target audience. However it could just be the newspapers political stance and the audience still reads it no matter what their political view. This could be because of how well the newspaper covers the news and what features and sections they have in their newspaper; regardless of which political party they follow.
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